Elemental Flooring is a project that all together came to be pretty quick. Amanda and Jared knew basically that they wanted some version of a tree. I wanted to deliver, but in an unexpected way. Rather than simply sketching in a realistic tree I wanted to give them something that would be totally unique to them. Give them something that looks as though it could easily be carved or branded into hardwood.
Using Adobe Illustrator, I created both the main tree logo and the smaller thumbnail diamond tree version. Both logos work beautifully together and can be used for different purposes.